Why it worked
The video uses a relatable story about a common business problem (equipment failure and lack of communication) to highlight the importance of communication. The creator's personal experience and direct address to the audience create engagement, and the clear call to action encourages interaction.
Summary
The creator shares a story about losing two weeks of profit from a hotel vending machine because the location staff didn't communicate that it was broken. They emphasize the importance of communication in business, explaining how a simple phone call could have prevented significant lost sales.
Structure
- 1Introduction to the problem of lost profit due to lack of communication
- 2Personal anecdote about a broken vending machine and two weeks of silence
- 3Explanation of the financial impact of missed sales
- 4The simple solution: communication
- 5Call to action for viewers to share their opinions and follow for more stories
Product placement
The video shows a vending machine, its internal components, and boxes of snacks. The creator discusses the business of operating vending machines.
Call to action
Drop your honest opinion in the comments and follow for more real stories from my vending machine business.
On-screen text
"This ONE phone call would've saved me 2 weeks of lost profit... 😠"
HAVE YOU EVER LOST
MONEY BECAUSE
SOMEONE COULDN'T
TAKE 30
SECONDS TO SEND
I STILL
CAN'T WRAP
MY HEAD
AROUND THIS.
I HAVE A VENDING
MACHINE INSIDE
A HOTEL.
ONE DAY
THE MACHINE
STOPPED WORKING,
AND INSTEAD
OF LETTING
ME KNOW,
NOBODY CALLED,
NOBODY TEXTED,
NOBODY SAID
A SINGLE WORD.
FOR ALMOST
TWO WEEKS
THAT MACHINE
SAT THERE,
NOT MAKING
A SINGLE
SALE. THINK
ABOUT THAT.
EVERY GUEST WHO WALKED
UP WANTING A DRINK OR
A SNACK
PROBABLY ASSUMED
THE MACHINE
WAS BROKEN
AND WALKED AWAY.
AND EVERY
ONE OF THOSE
MISSED SALES?
I'LL NEVER
GET THEM
BACK. THE
CRAZY PART IS,
THE PROBLEM
PROBABLY COULD
BE FIXED
THE SAME DAY
IF SOMEONE HAD SIMPLY
PICKED UP
THE PHONE.
EVERY LOCATION
I WORK WITH
COMMUNICATION MATTERS.
IF SOMETHING
ISN'T WORKING,
LET ME
KNOW IMMEDIATELY.
A 30 SECOND PHONE
CALL CAN SAVE HUNDREDS
OF DOLLARS
IN LOST SALES.
SO LET
ME ASK YOU,
IF YOU MANAGED A
BUSINESS AND
NOTICED SOMEONE'S
VENDING MACHINE
WASN'T WORKING,
WOULD YOU
CALL THEM?
OR WOULD YOU JUST
LEAVE IT
SITTING THERE?
DROP YOUR
HONEST OPINION IN
THE COMMENTS
AND FOLLOW
FOR MORE
REAL STORIES
FROM MY VENDING
MACHINE BUSINESS!