results vs structure

@filippafranssoon

787.9K followers · usually 109.6K views a post

Views

398.4K

Likes

63.6K

Comments

98

Shares

2.0K

SoundTikTok sound · rude boy azuna remix

Promoted product

DFYNE

We exist to make you feel incredible. To feel empowered to DFYNE your own path, love your journey, and let no "body" DFYNE who you are. Gym clothes and activewear designed to make you look strong and feel incredible.

35 videos17 creators

Why it worked

The video leverages a common fitness content format (workout demonstration) and combines it with a clear, actionable call to action (discount code) for a specific apparel brand, appealing to viewers interested in fitness and fashion.

Summary

The video showcases a fitness influencer demonstrating her weekly workout structure, focusing on lower body and upper body routines. She highlights specific exercises and provides a discount code for the DFYNE apparel collection.

Structure

1Introduction to workout structure
2Lower body exercises (glute and quad focused)
3Upper body exercises (back, biceps, shoulders, triceps)
4

Original caption

how i structure my workouts each week 🤍 SAV x DFYNE collection restocked for a last time!!!! discount: FRANSSON to save 10% 🫶🏼

More from @filippafranssoon

Product placement

DFYNE (apparel brand): ACTS - worn by creator, appears as a watermark/logo on creator's clothing. Removing it would slightly change the visual presentation of the creator but not the core content of the video. The discount code 'FRANSSON' is associated with this brand, implying it's a focus of promotion. Stubborn Glutes Project (program/brand): APPEARS - mentioned in creator's bio, likely related to the workout content. Removing it would not change the video's content.

Call to action

discount: FRANSSON to save 10% 🫶🏼

On-screen text

results vs structure 3 lower body workout / week (2 glute focused, 1 quad focused) 2 upper body workouts / week (1 back & biceps, 1 shoulders & triceps)