I want to build glutes but less legs

@filippafranssoon

788.1K followers · usually 103.7K views a post

Views

504.5K

Likes

73.6K

Comments

105

Shares

3.5K

SoundTikTok sound · original sound - canocee

View velocity

+43.3K views over 5.0d · ~8.6K/day · 4 observations

Promoted product

DFYNE

We exist to make you feel incredible. To feel empowered to DFYNE your own path, love your journey, and let no "body" DFYNE who you are. Gym clothes and activewear designed to make you look strong and feel incredible.

67 videos28 creators

Why it worked

The video effectively targets a common fitness goal (glute building) with a specific nuance (less leg development), making it relatable to a niche audience. The clear demonstration of exercises combined with a subtle product placement of a relevant apparel brand and a discount code likely drove engagement.

Summary

The video demonstrates three exercises for building glutes while minimizing leg development: Bulgarian split squats, hip thrusts, and Romanian deadlifts. The creator is wearing DFYNE athletic wear and promotes a discount code for the brand.

Structure

1Introduction: Goal of building glutes with less leg emphasis
2Exercise 1: Bulgarian split squats demonstration
3Exercise 2: Hip thrusts demonstration

Original caption

3 staples in my glute routine 🎧 wearing all @DFYNE code FRANSSON for money off 🤍 ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #girlswholift #glutes #GymTok

More from @filippafranssoon

Product placement

DFYNE (clothing brand) - appears as a watermark/tag on the creator's outfit and is mentioned in the caption and spoken by the creator. It is a clothing brand that the creator is an athlete for. Removing it would not change what happens in the video, but it is a clear brand mention. The creator is wearing DFYNE clothing and mentions her discount code.