The back vs

@kileyhelm

50.9K followers · usually 7.2K views a post

Views

24.8K

Likes

2.0K

Comments

6

Shares

45

SoundTikTok sound · original sound - cris7lanoo

Promoted product

DFYNE

We exist to make you feel incredible. To feel empowered to DFYNE your own path, love your journey, and let no "body" DFYNE who you are. Gym clothes and activewear designed to make you look strong and feel incredible.

49 videos22 creators

Why it worked

The video likely performed well due to its focus on a visually appealing aspect of fitness (a well-defined back) combined with a clear demonstration of exercises. The use of a discount code for an apparel brand also incentivizes engagement and potential purchases, making it a native promotion.

Summary

The video shows a woman performing back exercises in a gym, contrasting "the back" with "the workout." She is seen doing lat pulldowns and pull-ups, highlighting her back muscles. The creator mentions her discount code for the apparel brand DFYNE.

Structure

1Introduction of "the back"
2Demonstration of back exercises (lat pulldown)
3Demonstration of back exercises (pull-ups)

Original caption

We don’t skip back day around here @DFYNE code “KILEY” to save🤍

More from @kileyhelm

Product placement

DFYNE (apparel brand) - appears as a watermark and is mentioned in the caption and creator bio. It is an apparel brand. Removing it would not change what happens in the video. Oner Active (apparel brand) - appears in the creator bio. It is an apparel brand. Removing it would not change what happens in the video.