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4.7OtherOther hookEntertainment
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METRO NEWS
@metrouk
2.7M followers · usually 119.9K views a post
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379.1K
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Why it worked
The video leverages the high-profile association of the World Cup trophy with a luxury brand like Louis Vuitton, creating an aspirational and visually appealing narrative that resonates with a broad audience interested in both sports and fashion.
Summary
The FIFA World Cup trophy traveled in a custom Louis Vuitton trunk to New Jersey for the final match. Louis Vuitton also creates similar trunks for Formula 1.
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Transcript, structure and on-screen text
4 beats and 7 lines of on-screen text — the parts you need to write your own version.
Original caption
The FIFA World Cup trophy arrived to the final in serious style. For the fifth consecutive World Cup, Louis Vuitton has created a custom travel trunk for football's biggest prize. The luxury case features the brand's iconic monogram, gold hardware and a bold gold "V" representing both Victory and Vuitton, with a specially designed interior celebrating the brand's partnership with FIFA. The trophy, normally kept at FIFA's museum in Zurich, will be unveiled ahead of the World Cup final between Argentina and Spain in New Jersey, where more than 80,000 fans are expected to watch football's biggest night. #WorldCup #FIFA #LouisVuitton #Football
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