must-have essence products

@inaobyessence

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SoundTikTok sound · original sound - inaobyessence

Promoted product

essence

Essence Cosmetics is an award-winning makeup brand known for providing innovative, cruelty-free beauty products at very affordable prices

6 videos5 creators

Why it worked

The video effectively uses a "Back To School" theme to create relevance and urgency for beauty products. By showcasing a variety of popular and affordable items from recognizable brands like Essence and INAO, it appeals to a target audience looking for essential beauty items for the new academic year.

Summary

The video showcases a collection of "must-have essence products" for a "Back To School Edition." It features various makeup and skincare items from the Essence and INAO brands, highlighting lip glosses, pimple patches, mascara, a facial spray, a hydrogel mask, and compact powder.

Structure

1Showcasing essence lip glosses
2Introducing INAO Pimple Buddy
3Featuring essence Lash Princess mascara
4

Original caption

Back to School & mit den richtigen Essentials 📚💕 Ein bisschen Skincare, ein bisschen Make-up und schon kann der Schultag starten✨ Welches Essential darf in deiner Schultasche auf keinen Fall fehlen? 👀 #inaobyessence #essencecosmetics #asmr

More from @inaobyessence

Product placement

essence: essence is a cosmetics brand that sells makeup and skincare products. The video shows multiple essence products, including lip glosses, mascara, and compact powder. The brand appears on packaging and in on-screen text. Removing it would change what happens in the video. inaO: INAO is a brand that sells skincare products, specifically pimple patches, a daily hypo spray, and a hydrogel mask. The brand appears on packaging. Removing it would change what happens in the video.