Why it worked
This video likely performed well because it addresses a common user need: managing notifications on a popular platform. The clear, step-by-step demonstration within the app interface makes it easy for viewers to follow along and replicate the actions, providing practical value.
Summary
The video demonstrates how to navigate through the TikTok app's settings to customize notification preferences. It shows the user accessing settings, then notifications, and then toggling various options related to likes, comments, messages, and other interactions.
Structure
- 1Open profile menu
- 2Navigate to Settings and privacy
- 3Select Notifications
- 4Toggle Likes, Saves, Comments, New followers, Reposts, Posts you interacted with, Effects, Direct messages, Direct messages preview, Activity status, Posts from people you may know, Customised updates and more, Notifications from your other TikTok accounts
- 5Toggle Creator ranking notifications
Product placement
TikTok: This is the social media platform where the video is hosted and demonstrated. It acts as the substrate for the video's content. Removing it would change what happens in the video.
On-screen text
Balance
£0.00
Your reviews
Activity centre
Offline videos
Your QR code
Creation & business tools
TikTok Studio
Creator Search Insights
Settings and privacy
Activity
Manage posts
Content preferences
LIVE
Notifications
Time and well-being
Family Pairing
Account
Account
Security and permissions
Analytics
Share profile
Notifications
In-app notifications
Push notification schedule
Set a schedule to turn off push notifications.
Interactions
Likes
Saves
Comments
New followers
Reposts
Posts you interacted with
Get notified when your friends (followers who you follow back) comment on another friend's post you liked or commented on.
Streaks
When turned off, you won't receive Streak notifications, but the Streaks feature will remain active.
Effects
Get notified when someone adds you in an effect in their post or Story.
Messages
Direct messages
Direct messages preview
Activity status
Alert tones
Set unique alert tones for messages.
Post suggestions
Posts from accounts you follow
Personalised post suggestions
Posts from people you may know
These are personalised notifications shaped by your engagement on TikTok.
Posts you might like
LIVE
LIVE notification settings
Creator ranking notifications
Turn on to receive notifications about ranking updates and changes.
TikTok Shop
Seller marketing messages
TikTok Shop marketing messages
This controls marketing messages received directly from TikTok Shop.
Screen time
Weekly screen time updates
Other
People you may know
These are personalised notifications shaped by your engagement on TikTok.
Customised updates and more
Email notifications
SMS notifications
Notifications from your other TikTok accounts