As a teacher, I love having a restful summer, but I also need structure in my life.

@maryinprimary

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Selling · Ecom Product

Ralphsseen in 2 videos →https://www.ralphs.com/ ↗

Why it worked

The video leverages the relatable 'back-to-school' stress point for teachers and provides a simple, actionable solution, making the brand partnership feel like a helpful tip rather than a forced advertisement.

Summary

A teacher shares her back-to-school routine by highlighting convenient breakfast and lunch items purchased at Ralphs. She demonstrates packing the Kroger-brand products into her lunch bag to prepare for the upcoming school year.

Structure

1Teacher introduces the need for back-to-school structure
2Shows shopping trip at Ralphs
3Highlights specific Kroger products
4Demonstrates packing lunch for work
5Final call to action to visit the store

Product placement

Ralphs grocery store and Kroger-branded food items (Protein Yogurt and Crustless Sandwiches) are featured prominently throughout the video.

Original caption

#ad As a teacher, summer is all about resting so we can feel ready to take on the new school year! However, getting back into a routine can sometimes be tricky, and of course all the Back to School prep can be stressful. Luckily, @ralphsgrocery makes life so much easier with all the different breakfast and lunch options. I personally love the Kroger Protein Yogurts and of course you can’t go wrong with the Kroger Crustless Peanut Butter and Grape Jam sandwiches! So take one thing off your checklist, and head to Ralphs to get you Back to Routine! Make sure you check out the link in my bio to start your Back to School prep now! 🎒 #Ralphs #RalphsPartner #GetSetWithKroger

More from @maryinprimary

Their other posts in the index, biggest breakout first.

Call to action

Make sure you stop by Ralphs to help with your back to school routine.

On-screen text

As a teacher, I love having a restful summer, but I also need structure in my life. #RalphsPartner

Transcript

As a teacher, I love having a restful summer, but I also need structure in my life. So that's why I'm so excited to be partnering with Ralphs to help me with my back to school routine. We already have enough to worry about in the beginning of the school year, so I love having simple and delicious options for a breakfast and lunch. Kroger Protein yogurt is definitely a great on the go breakfast option, especially with all that protein. And of course these Crustless Sandwiches for lunch. Make sure you stop by Ralphs to help with your back to school routine.