do NOT get botox!

@theburnouts

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The Burnouts Podcast

The Burnouts Official

16 videos

Why it worked

The post uses a controversial and attention-grabbing statement ('do NOT get botox!') combined with relatable personal anecdotes to generate engagement and curiosity, driving viewers to the podcast for more information.

Summary

A woman advises against getting Botox, sharing her negative experiences with eye drooping and eye pointing. She explains that Botox is a botulism toxin and that preventative Botox is a hoax, recommending things that are healthy and work instead.

Structure

1Warning against Botox
2Personal negative experiences with Botox
3Explanation of Botox as botulism toxin
4Debunking preventative Botox
5

Original caption

Watch our full conversation with Bobbi Brown at the link in our bio! ❤️‍🔥 #theburnouts #bobbibrown #jonesroadbeauty #skincaretips #makeuptips

More from @theburnouts

Product placement

The Burnouts Podcast is promoted through the on-screen text and the creator's bio link, which leads to their YouTube channel.

Call to action

Watch our full conversation with Bobbi Brown at the link in our bio!

On-screen text

do NOT get botox! what do you mean? i was 40 when it first came out. i've tried it twice... one time i had an eye droop, the other i had an eye point. and it is botulism toxin you are shooting in your forehead! when they say "it doesn't go anywhere," you are shooting it right into your face! but a lot of girls your age do it for wrinkle prevention... preventative botox is a hoax! i like things that work and are healthy, these are my top recs...