The NEW AMEX PLATINUM

@chavonnechavonnek

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Promoted product

American Express Platinum

Learn how to unlock $3,500+ in annual value with benefits and eligible purchases across travel, dining, entertainment and more. Terms apply.

4 videos4 creators

Why it worked

The video breaks down the value proposition of a high-fee credit card by detailing specific, tangible benefits and credits, making it easier for viewers to assess its worth for their lifestyle.

Summary

The video discusses the new benefits and perks of the American Express Platinum card, which now has an $895 annual fee. It highlights increased credits for hotels, dining, and digital entertainment, as well as Uber Cash and Hilton/Marriott status.

Structure

1Introduction of the new Amex Platinum card and its fee
2Explanation of new and increased credits (hotel, dining, digital entertainment)
3Mention of Uber Cash and Uber One membership
4

Original caption

💳 Is the New Amex Platinum Worth the $895 Fee? 🤔 Dive into the Perks! #Travel #Finance #CreditCard #Luxury #fyp #traveldaddydave #platinum #credit

More from @chavonnechavonnek

Product placement

American Express Platinum (card ACTS - it provides benefits and credits to the user, removing it would change the video's subject and value proposition).

On-screen text

The NEW AMEX PLATINUM AMERICAN EXPRESS 07/31/26 Is the New Amex Platinum Worth the $895 Fee? Dive into the Perks! MORE VALUE NEW Benefit Activity Travel $200 Uber Cash Receive up to $200 in Uber Cash annually when you add your Platinum Card to your Uber account. Terms apply. Benefit Activity Travel Hilton Honors Gold Status With Hilton Honors Gold status, you can enjoy benefits at hotels and resorts within the Hilton Portfolio and earn reward stays faster with Hilton Honors Bonus Points. Benefit Activity Travel The American Express Global Lounge Collection Enrolled in Number: Select Membership With the Global Lounge Members get access to 1,500 airports Walmart+ Monthly Membership Credit Earned this year: $12 $0 Earned Sep Receive a monthly statement credit of $12.95 + applicable taxes after you purchase a monthly Walmart+ membership. Plus Ups are excluded. Total earned this year: $47.95

Transcript

The new Amex Platinum card is The new Amex platinum card is here the cost is $895 a year and your new benefits are live today. The old $200 hotel credit has jumped to $600. And the best part if you already used your $200 this year you just got another $300 bucks. You also now get $400 bucks to spend it rezi. This is four quarterly $100 dollar installments and you have two weeks to use the first one. You're also getting $300 bucks a year to Lululemon. This is four $75 dollar credits and again you have two weeks to use the very first one. The most random of all the perks is $200 off Aura rings. I'm not sure if the Aura ring is ready. But you now get $25 bucks a month instead of $20 bucks a month to use on digital entertainment services and they added YouTube TV. There's also $200 in Uber cash annually when you add your Platinum card to your Uber account. And you're still getting free Uber one membership to go along with your $200 in Uber cash. You're still getting hotel status with both Marriott and Hilton and don't forget with Hilton this unlocks the fifth night free benefit when you pay with points. And your other credits remain unchanged like Saks and Walmart two brands I never thought I'd say in the same sentence. The new benefits are live today for everyone but if you already have the card you won't pay the $895 till next year. What do you guys think is the fee worth it or are we doing it?