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American Express Platinumhttps://www.americanexpress.com/en-us/credit-cards/card/platinum/ ↗
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20.8Talking HeadOther hook
Hook
bro-mathing Equinox + Amex Platinum
@seattletechbro
44.7K followers · usually 10.7K views a post
Views
222.9K
Likes
8.2K
Comments
98
Shares
726
Selling · SaaS
Why it worked
The video uses a relatable 'bro-math' framework to turn a complex financial decision into a simple, logical equation, making the high annual fee of a premium credit card feel like a 'free' win.
Summary
The creator performs a cost-benefit analysis to determine if the annual fee of the American Express Platinum card is offset by its various statement credits when combined with a new Equinox gym membership. He concludes that the card effectively pays for itself through these credits, making it a worthwhile addition to his financial stack.
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Transcript, structure and on-screen text
5 beats, a 315-word transcript and 15 lines of on-screen text — the parts you need to write your own version.
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Original caption
Excited for the Equinox, even more excited to optimize the credit card stack a little more! #equinox #creditcards #amex #financetiktok #greenscreen
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