@theabigibson — 5x breakout

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POV you feel pain when doing lunges

@theabigibson

40.5K followers · usually 9.3K views a post

Views

49.8K

Likes

2.3K

Comments

View velocity

+1.3K views over 5.2d · ~249/day · 5 observations

Why it worked

The video uses a relatable "pain point" (muscle pain during exercise) and offers a "solution" (stretching technique) in a visually engaging way, making it highly shareable within the fitness community.

Summary

The creator experiences pain in their glutes during lunges and decides to stop the exercise. They then perform a stretching routine using a plyo box and a kettlebell, which they claim helps to ease the pain.

Structure

1Experiencing pain during lunges
2Deciding to stop and stretch instead
3Performing a stretch with a plyo box
4Adding weight to the stretch
5Feeling relief from the pain

Product placement

AYBL (apparel brand) ACTS - creator mentions a discount code for this brand, implying it is a sponsor or partner. Removing it would not change what happens in the video. AYBL code ABI ACTS - creator mentions this code, implying it is a sponsor or partner. Removing it would not change what happens in the video.

Call to action

code ABI

On-screen text

POV you feel pain when doing lunges *mid set* ouch my glute feels tight 😥 it's too painful to carry on.. *decides to stop exercise and do this instead* *makes right angle with leg* 😂😭 *leans into it for a deeper stretch* feels so tight 💀 but I'm perfectly good at it *gets small weight* I don't care I love this smell this time with MORE pressure OUCHHH 😩 na na na come on I like it like it come on *starting to ease pain* come on I feel better already! come on

Original caption

please remember to start slow & ease your way into the height & weight that I’m doing… start with a lower box and what feels comfortable for your body! | @AYBL code ABI 🫐 #GymTok #musclepain #mobilitytips #stretchingroutine #beginnergymtips