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All breakouts
24.1Talking HeadCuriosity Gap hookHealth
Hook
This Painting Has
@innisfreeusa
121.4K followers · usually 25.1K views a post
Views
570.9K
Likes
363
Comments
2
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Why it worked
The video creatively showcases the product's unique feature (UV reactivity) in an artistic context, making it visually engaging and memorable. The "hidden layer" reveal creates intrigue, and the connection to Jeju Island adds a touch of exoticism.
Summary
The video demonstrates the unique property of Innisfree's Green Tea Sunscreen Serum by using it to make a painting glow under UV light. The sunscreen is presented as a product that offers invisible protection and hydration, originating from Jeju Island.
Structure
- 1Painting revealed with hidden layer text
- 2UV light applied to painting
- 3Sunscreen applied to hand
Original caption
Just because you can't see it, doesn't mean it's not there - trust us. Our Green Tea Sunscreen Serum works on a totally different level, delivering SPF 47 and UVA protection. Straight from Jeju Island, to your shelf. Shop now @Sephora. #uvaart #uvartist #koreanspf #koreansunscreen
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