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1.1App DemoOther hookHealth
Hook
innisfree
@innisfreeusa
121.4K followers · usually 25.1K views a post
Views
26.5K
Likes
8.6K
Comments
36
Shares
45
Why it worked
The video effectively uses close-up shots and visual demonstrations to highlight the product's texture and application, appealing to sensory engagement. The inclusion of specific benefits and a clear call to action further drives interest and purchase intent.
Summary
The video showcases the Innisfree Daily UV Invisible Barrier Sunscreen Serum, demonstrating its texture and application on skin. It highlights the product's benefits, including deep hydration and barrier strengthening, and directs viewers to shop at Sephora.
Structure
- 1Product packaging shown
- 2Serum texture demonstrated
- 3Serum dispensed onto finger
Original caption
We can't get enough of Green Tea Sunscreen Serum SPF 47. Everything you want in a sunscreen and everything you didn't even know you needed. Highlighting the lesser known benefits of our Green Tea Sunscreen Serum: 🌱 Delivers 30 layers of deep hydration fast* 🍵 Strengthens skin's barrier by 13%** 📗 Instantly cools skin by 9.6°F*** Shop now @Sephora and Sephora @Kohls. #koreanspf #koreansunscreen #koreannextgen #nextgenskincare *Hydration analysis on stratum corneum samples taken from 30 sequential tape-stripping, 32 subjects. **Instrumental results, 32 subjects. ***Instrumental result, 32 subjects, after one application post 10 minutes of heat exposure.
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