Clarins

@clarinsofficial

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SoundTikTok sound · A moist healing song

Promoted product

Clarinsclarinsusa.com

The Science of Skincare since 1954. Shop Clarins’ range of ultra-effective targeted skincare formulas, made from sustainable natural ingredients. B CORP™ Certified.

5 videos

Why it worked

The video effectively uses a native mention strategy by demonstrating the product's application in a visually appealing and concise manner, aligning with skincare content popular on TikTok. The creator's direct engagement with the product and the clear visual of its use make it relatable and aspirational for viewers interested in skincare.

Summary

The video showcases the Clarins Double Serum Eye product, demonstrating its application around the eye area. The creator applies the serum, highlighting its texture and intended use for targeting puffiness, dark circles, and fine lines.

Structure

1Showcases the Clarins Double Serum Eye bottle
2Demonstrates pressing the dispenser
3Applies serum to the eye area

Original caption

Made to target puffiness, dark circles, fine lines around the eyes. NEW Double Serum Eye is a concentrated formula powered by turmeric and 13 plant extracts, visibly firming, hydrating, and revitalizing the eye contour. Built for every skin type, every gender, every gaze that needs a refresh. @Warren.cs puts it to the test. #DoubleSerumEye #Clarins #SkincareTok

More from @clarinsofficial

Product placement

Clarins Double Serum Eye: ACTS - its interface is operated (dispenser is pressed, product is applied to the eye area), it generates a visible result (application of serum), someone says what it does for them (targets puffiness, dark circles, fine lines, visibly firms, hydrates, revitalizes). Removing it would change what happens in the video. Clarins PARIS: APPEARS - a brand name on the product packaging. Removing it would not change what happens in the video.