WHAT I WOULD DO IF I WAS STARTING OVER ON SOCIAL MEDIA

@shaythethey

129.7K followers · usually 8.8K views a post

Views

377.2K

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42.6K

Comments

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3.3K

SoundTikTok sound · original sound - shaythethey

View velocity

+72.2K views over 10.8d · ~6.7K/day · 10 observations

Why it worked

The video offers actionable, relatable advice for aspiring content creators, focusing on practical strategies like consistency and engagement that resonate with a broad audience seeking growth on social media.

Summary

The creator shares advice on how they would start over on social media to reach 100,000 followers in a year. Key strategies include overcoming the fear of being seen, turning off analytics early on, posting consistently (3-6 times a day), experimenting with different content types to find a niche, cross-posting across platforms like TikTok, Facebook, and YouTube, and engaging with the audience by responding to comments to build a community.

Structure

1Overcome fear of being seen and understand lack of friend support.
2Turn off analytics early to create more freely.
3Post consistently (3-6 times a day) and show up daily.
4Experiment with various content types to determine niche.
5Cross-post content across TikTok, Facebook, and YouTube.
6Engage with comments to build community and increase exposure.

On-screen text

WHAT I WOULD DO IF I WAS STARTING OVER ON SOCIAL MEDIA Shay the They SO I GREW THIS ACCOUNT TO AROUND 100 K AND IF I THIS IS EXACTLY WHAT I DO. FIRST OF ALL, FEAR OF BEING SEEN. FRIENDS WILL NOT YOU HAVE TO MOVE FORWARD ANYWAY. TURN OFF THE TOOLS THAT ALLOW WHO'S VIEWING MY AND ACCOUNT WAY IT'S GONNA TURN OFF NATURALLY AROUND 5,000 FOLLOWERS. DO IT BEFORE, YOU'LL CREATE MORE FREELY. CONSISTENCY, I WOULD GOAL TO POST TIMES A DAY. SHOW UP EVERYDAY, EVEN IF JUST FOR ONE POST. SOMETHING IS BETTER AND THE ALGORITHM WILL REMEMBER THAT YOU ARE CONSISTENT. I ACTUALLY DON'T RECOMMEND NICHING DOWN. INSTEAD I WOULD TYPES OF VIDEOS AND ALL TYPES SEE WHAT MY AUDIENCE LIKES AND THAT WOULD DETERMINE MY NICHE. I WOULD ALSO CROSS POST MY CONTENT EARLIER AS START ON TIKTOK. SERIOUSLY. I WOULD ALSO POST IT TO FACEBOOK, AND TO YOUTUBE. ON THE BACK END BECAUSE OF MONETIZATION ACROSS PLATFORM AND ALSO TAILOR MY CONTENT FOR ME THE MOST WHEN I AM MONETIZED THIS WAY. MY AUDIENCE IS ALREADY USED TO WILL PAY ME DOWN THE LINE REACH THE FOLLOWER TO HAVE THAT, FOR EXAMPLE YOU NEED TO HAVE VIDEOS THAT ARE OVER A MINUTE LONG AND DO NOT HAVE WOULD GROW MY PAGE AND GET MY FOLLOWING USED TO LISTENING TO OR MY VIDEOS FOR AT LEAST A MINUTE LONG WHERE I DON'T SO THAT IN THE END I CAN MAXIMISE THE PROFITS OF MY I WOULD ALSO REPURPOSE TOPICS. IF A TOPIC DO NOT BE AFRAID TO FOLLOW UP OR RECREATE A DIFFERENT WAY JUST TO GET THE ADDED BOOST OF EXPOSURE. ENGAGE WITH MY COMMENT SECTION. YOU CAN LITERALLY DOUBLING YOUR ENGAGEMENT COMMENTS SIMPLY BY RESPONDING TO PEOPLE. BUILD A REPUTATION OF RESPONDING TO PEOPLE ARE MORE APT TO SHARE, CONTENT BE PUSHED OUT EVEN QUICKER WHILE ALSO BUILDING YOUR FOLLOWING INTO NOT JUST A BUT AN ACTUAL COMMUNITY. LASTLY, IT A POINT OTHER CREATORS. THE EXPERIENCE OF BEING FOLLOWED ISN'T SOMETHING THAT'S WIDELY HONESTLY FREAK WITH YOUR MIND. IT'S IMPERATIVE TO UNDERSTAND CONTENT, CONTENT CREATION, INFLUENCING, AND HOW IT LIFE LONELINESS ALONE WILL OF YOUR CREATIVE BUBBLE.

Original caption

If I were starting from Ground Zero, here are the things that I would do. Consistency is the most important part of getting off the ground as a Content Creator. From there, it’s about keeping yourself healthy enough to keep doing the job. #shaythethey #contentcreator #influencer #advice #shaythethey

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Transcript

SO I GREW THIS ACCOUNT TO AROUND 100K AND IF I HAD TO START OVER THIS IS EXACTLY WHAT I DO. FIRST OF ALL, GET OVER YOUR FEAR OF BEING SEEN. UNDERSTAND THAT YOUR FRIENDS WILL NOT SUPPORT YOU. YOU HAVE TO MOVE FORWARD ANYWAY. TURN OFF THE TOOLS THAT ALLOW YOU TO SEE WHO'S VIEWING MY POST AND ACCOUNT WAY EARLIER. IT'S GONNA TURN OFF NATURALLY AROUND 5,000 FOLLOWERS. BUT IF YOU DO IT BEFORE, YOU'LL CREATE MORE FREELY. AS FAR AS CONSISTENCY, I WOULD MAKE IT A GOAL TO POST THREE TO SIX TIMES A DAY. SHOW UP EVERYDAY, EVEN IF JUST FOR ONE POST. SOMETHING IS BETTER THAN NOTHING AND THE ALGORITHM WILL REMEMBER THAT YOU ARE CONSISTENT. I ACTUALLY DON'T RECOMMEND NICHING DOWN. INSTEAD I WOULD PUT OUT ALL TYPES OF VIDEOS AND ALL TYPES OF TOPICS TO SEE WHAT MY AUDIENCE LIKES AND THAT WOULD DETERMINE MY NICHE. I WOULD ALSO CROSS POST MY CONTENT EARLIER AS SOON AS I START ON TIKTOK SERIOUSLY. I WOULD ALSO POST IT TO FACEBOOK AND TO YOUTUBE. THIS WILL HELP ON THE BACK END BECAUSE OF MONETIZATION ACROSS PLATFORM. AND ALSO TAILOR MY CONTENT FOR WHAT WILL GET ME THE MOST WHEN I AM MONETIZED THIS WAY. MY AUDIENCE IS ALREADY USED TO WILL PAY ME DOWN THE LINE WHEN I DO REACH THE FOLLOWER TO HAVE THAT. FOR EXAMPLE, ON TIKTOK YOU NEED TO HAVE VIDEOS THAT ARE OVER A MINUTE LONG AND DO NOT HAVE ADDED SOUND. I WOULD GROW MY PAGE AND GET MY FOLLOWING USED TO LISTENING TO ME OR MY VIDEOS FOR AT LEAST A MINUTE LONG WHERE I DON'T SO THAT IN THE END I CAN MAXIMISE THE PROFITS OF MY CONTENT. I WOULD ALSO REPURPOSE TOPICS. IF A TOPIC DO NOT BE AFRAID TO FOLLOW UP OR RECREATE IT IN A DIFFERENT WAY JUST TO GET THE ADDED BOOST OF EXPOSURE. I WOULD ENGAGE WITH MY COMMENT SECTION. YOU CAN LITERALLY DOUBLE YOUR ENGAGEMENT COMMENTS SIMPLY BY RESPONDING TO PEOPLE. AND WHEN YOU BUILD A REPUTATION OF RESPONDING TO PEOPLE ARE MORE APT TO SHARE, CONTENT BE PUSHED OUT EVEN QUICKER WHILE ALSO BUILDING YOUR FOLLOWING INTO NOT JUST A BUT AN ACTUAL COMMUNITY. LASTLY, I WOULD MAKE IT A POINT TO CONNECT WITH OTHER CREATORS. THE EXPERIENCE OF BEING FOLLOWED ISN'T SOMETHING THAT'S WIDELY HONESTLY FREAK WITH YOUR MIND. IT'S IMPERATIVE TO UNDERSTAND CONTENT, CONTENT CREATION, INFLUENCING, AND HOW IT WILL IMPACT YOUR LIFE OR ELSE THE LONELINESS ALONE WILL OF YOUR CREATIVE BUBBLE.