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All breakouts
59.5Talking HeadDirect Question hookFinance
Hook
just checking in on all the homeowners with a 6% or 7% interest rate how are we doing?
@jocelynbesara
21.4K followers · usually 2.5K views a post
Views
140.5K
Likes
1.8K
Comments
649
Shares
97
View velocity
+2.4K views over 3.1d · ~752/day · 4 observations
Why it worked
The video likely resonated with a large audience of homeowners currently experiencing high interest rates, creating a sense of shared experience and community through a simple, direct question.
Summary
The video features text overlay asking homeowners with a 6% or 7% interest rate how they are doing. The creator is shown in various locations within a home, seemingly checking in on the audience.
Structure
- 1Introduction of the topic: homeowners with high interest rates
- 2Creator appears in different home settings
- 3Direct question to the audience about their situation
- 4Implied empathy or shared experience
On-screen text
just checking
in on all the
homeowners
with a
6% or 7%
interest rate
how are we doing?
Original caption
this is a safe space 🤝 #homeowner #realestate #firsttimehomebuyer #homebuyer #realestateagent
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