How I bought a house on a $55k salary

@jocelynbesara

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SoundTikTok sound · The Kite Luisa Marion

Promoted product

Budgeting Spreadsheethttps://linktr.ee/jocelynbesara ↗

Why it worked

The video uses a high-value, aspirational hook ('bought a house on a $55k salary') to build immediate trust, then provides a concrete, actionable solution (the spreadsheet) that viewers can purchase to replicate her success.

Summary

The creator explains how she managed to buy a house on a modest salary by being intentional with her finances and using a specific budgeting spreadsheet. She demonstrates how she tracked her expenses and increased her savings, then offers the spreadsheet she used for sale via her bio link.

Structure

1Hook: How I bought a house on a $55k salary
2Debunking the myth that she had help
3Explaining the importance of intentional budgeting
4Demonstrating the spreadsheet tool
5Sharing the strategy of high-yield savings and a side job
6CTA: Link in bio for the spreadsheet

Product placement

The creator's custom budgeting spreadsheet is shown throughout the video as the primary tool used to achieve her financial goals.

Original caption

With this economy, budgeting is essential to reach your goals. Buying a home was a lot of sacrifice but I’m grateful I was able to take control of my finances and work towards financial independence. Link in my bio for my budgeting spreadsheet (message me if you’d like a discount!) 💸✨ #homeowner #realestate #finance101 #debtfree #budget

More from @jocelynbesara

Call to action

If you're interested, I'll put the link in my bio

On-screen text

HOW I BOUGHT A HOUSE ON A $55K SALARY nice parents you truth it's about how you use it purchase intentional

Transcript

How I bought a house on a $55k salary. I got a job and before you say that must be nice or your parents probably helped you, they didn't. So here's the truth on how I did it. It's not about how much you make, it's about how you use it. I was possibly saving for years and years, but the day I decided to purchase my house, I became intentional. I built my budgeting spreadsheet that night and I started tracking it. This helped me see exactly where my money was going every single month, how much I was spending on every category, and where I needed to cut down. After that, I opened my high-yield savings account and I started adding money to it aggressively. In order to support my income, I also got a part-time job for nine months and added all the money from that to my savings. A lot of people think budgeting means restricting, but really it just means being mindful about your spending habits and where your money is going. This is the exact spreadsheet, but upgraded, that I used to buy my house and if you have goals like this too, I highly recommend using something like this so you can start your financial journey. If you're interested, I'll put the link in my bio and make sure to follow along for more finance content.