The cravings chose you!

@krispykreme

229.5K followers · usually 8.8K views a post

Views

5.4M

Likes

13.4K

Comments

303

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2.9K

SoundTikTok sound · Old Disney Swing Jazz

Promoted product

Krispy Kreme Pokemon Donuts

Inspired by some of Pokémon’s most beloved characters and the iconic Poké Ball, this limited-time collection features six playful doughnuts with unique flavors and colorful designs, plus a special-edition pack of 10 Original Glazed® Gold Pokémon Dots. Catch every doughnut before they're gone. This limited-time collection is available only at Krispy Kreme.

Why it worked

The video leverages the strong nostalgia and appeal of both Pokemon and Krispy Kreme, combining them into visually appealing and shareable content that taps into fan culture.

Summary

This video showcases the creation of Krispy Kreme's Pokemon-themed donuts. Each donut is decorated to resemble a specific Pokemon character, including Jigglypuff, Squirtle, Charmander, Pikachu, Bulbasaur, and a Poke Ball.

Structure

1Introduction of Pokemon donuts
2Decorating Jigglypuff donut
3Decorating Squirtle donut
4

Original caption

A flavor lineup this powerful deserves a spot on every Trainer's team ✨🍩 💛 Lemon 🩷 Strawberry 🧡 Chocolate Marshmallow 💚 Vanilla 💙 Cotton Candy Ready to taste them all? #krispykreme #pokemon #krispykremexpokemon #donut #collaboration

More from @krispykreme

Product placement

Krispy Kreme Doughnuts (ACTS - visible in box and as base for decorated donuts, removing it would change the video) Pokemon (APPEARS - branding on box and as decoration on donuts, removing it would change the video)

Call to action

Ready to taste them all?

On-screen text

The cravings chose you! igglypuff Jigglypuff 🍓 Jigglypuff 🍓 Squirtle 🍭 Squirtle 🍭 Squirtle 🍭 Charmander 🍫 Charmander 🍫 Pikachu 🍋 Pikachu 🍋 Pikachu 🍋 Bulbasaur 💚 Poké Ball ❤️ Poké Ball ❤️