Ready, Steady, Go!

@macys

645.6K followers · usually 3.0K views a post

Views

3.0M

Likes

1.2K

Comments

44

Shares

71

SoundTikTok sound · original sound - macys

View velocity

+521 views over 6.2d · ~84/day · 6 observations

Promoted product

Macy's

Macy's is a retail store where customers can shop for fashion accessories, clothing, home goods, and more during various sales events.

21 videos2 creators

Why it worked

The video effectively uses trending audio and visually appealing, sparkly items that align with current fashion trends, making it highly shareable and engaging for a target audience looking for concert-ready outfits.

Summary

This video showcases a variety of sparkly and "funky" clothing and accessory items from Macy's, perfect for concert or disco-themed events. It highlights sequined bags, embellished tops, sparkly jeans, and embellished shoes, encouraging viewers to "Grab Your Concert Fits at Macy's."

Structure

1Introduction to concert styles
2Showcasing sparkly bags
3Highlighting embellished tops
4Featuring sparkly jeans and shoes

Original caption

Got a disco-themed concert on your calendar? Shop funky and sparkly styles that pop from Macy’s!

More from @macys

Product placement

Macy's: APPEARS - a department store. Removing it would change the context of the video, but not the content of the items shown. Coach: APPEARS - a brand logo on shoes. Removing it would not change what happens in the video. INC: APPEARS - a brand tag on clothing. Removing it would not change what happens in the video.

Call to action

Grab Your Concert Fits at Macy's

On-screen text

Ready, Steady, Go! Sparkly Concert Styles that Pop to A Bag to Adore Satellite Sparkle All That Glitters All That Glitters All That Glitters Statement Sequins Disco Details Lights Up the Look For Walking A Fine Line Sign of the Shine Groovy Styles Love on Tour-Core Grab Your Concert Fits at macys