@readwithaurelia — 4x breakout selling Witherward

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@readwithaurelia

43.3K followers · usually 10.9K views a post

Views

36.6K

Likes

3.1K

Comments

108

Promoted product

Witherward

Why it worked

The video taps into the popular "BookTok" trend by showcasing a second-hand book haul, appealing to viewers who enjoy reading and collecting books. The creator's genuine enthusiasm and detailed descriptions of the books, particularly their covers and authors, create relatable and engaging content.

Summary

The creator shares a haul of second-hand books, focusing on "Witherward" by Hannah Mathewson, "Lud-in-the-Mist" by Hope Mirrlees, and "Equal Rites" by Terry Pratchett. She discusses the condition of the books and her excitement to read them, highlighting the appeal of second-hand books.

Structure

1Introduction and initial disappointment with World of Books order
2Review of "Witherward" and "Lud-in-the-Mist"
3Discussion of "Equal Rites" by Terry Pratchett
4General appreciation for second-hand books and their appeal

Product placement

World of Books (ACTS - sells used books, removing it would change what happens in the video) (APPEARS - packaging has logo, removing it would not change what happens in the video); Witherward (ACTS - book being reviewed, removing it would change what happens in the video); Hannah Mathewson (APPEARS - author name on book, removing it would not change what happens in the video); Lud-in-the-Mist (ACTS - book being reviewed, removing it would change what happens in the video); Hope Mirrlees (APPEARS - author name on book, removing it would not change what happens in the video); Terry Pratchett (ACTS - author of book being reviewed, removing it would change what happens in the video); Equal Rites (ACTS - book being reviewed, removing it would change what happens in the video)