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You may have seen my content the other day where I shared that Callaway and Good Good Golf are in some hot water after they aired a commercial that violence against women. This commercial, golf ad showing man shove woman to ground taken down after backlash, which showed a man pushing a female golfer to the ground, was a collaboration between Callaway and Good Good Golf for a new driver they're selling. An apology was simply going to make everything go away, boy, were they wrong. Dick's Sporting Goods, sister company Golf Galaxy, have reportedly begun removing Good Good Golf merchandise from their retail locations online. And it hasn't PGA Tour shops have also pulled Good Good Golf merchandise. The Golf Channel has also delayed the premiere of Big Break X Good Good after a sponsor for the show be removed. Of Callaway apologized, but many people apology as not being sincere and not even addressing the issue at hand. Even the president Tour said that concerning and the disappointing. This is why accountability matters! Women are the fastest growing demographic in golf, and they've said collectively, we don't find violence against women as a joke to be funny. FAF