Every single night.

@maxiducer

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SoundTikTok sound · original sound - maxiducer

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Oliveoliveapp.com

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36 videos9 creators

Why it worked

The video taps into a common pain point (dinner decision fatigue) and offers a simple, relatable solution through a helpful AI assistant. The creator's energetic and expressive delivery, combined with the visual demonstration of the recipe preparation, makes the content engaging and aspirational.

Summary

The creator expresses frustration with deciding what to cook for dinner every night. She uses the Woolworths AI assistant, Olive, to get a quick and kid-friendly recipe suggestion, which turns out to be Sticky Hoisin Beef Noodles. The creator then prepares the meal and praises Olive for making dinner planning easier.

Structure

1Expressing dinner decision fatigue
2Introducing Olive as a solution
3

Original caption

What do you mean I don’t have to think about what to cook every single day?! Dinner is about to be so much easier!!! Olive might just be a mum’s new best friend! @Woolworths_au

More from @maxiducer

Product placement

Woolworths: APPEARS - a shopping bag with the Woolworths logo is visible in the background. Removing it would not change what happens in the video. Olive: ACTS - Olive is an AI assistant that suggests recipes and helps with meal planning. Removing it would change what happens in the video, as the creator uses it to decide what to cook. Woolies: ACTS - Woolies is identified as the provider of the Olive AI assistant. Removing it would change what happens in the video, as it clarifies the origin of the AI tool.

On-screen text

Every single night. what everyone's going to eat for dinner. what's for dinner? Mommy? I'm just a baby. what to make for dinner today. We got to eat dinner every single day. It's a bit excessive, if you ask me. So I'm just going to ask Olive. Yo Olive, what can I make for dinner today? I want something quick, essy and kid friendly. Sticky Hoisin Beef Noodles Let's make some sticky noodles. Easy. Olive is Woolies new shopping companion, figure out what to cook. She can also help with meal planning. Just open and ask her to help you with dinner. petit. Damn Olive, make my dinners a lot easier.

Transcript

Every single night. what everyone's going to eat for dinner. what's for dinner? Mommy? I'm just a baby. what to make for dinner today. We got to eat dinner every single day. It's a bit excessive, if you ask me. So I'm just going to ask Olive. Yo Olive, what can I make for dinner today? I want something quick, essy and kid friendly. Sticky Hoisin Beef Noodles Let's make some sticky noodles. Easy. Olive is Woolies new shopping companion, figure out what to cook. She can also help with meal planning. Just open and ask her to help you with dinner. Damn Olive, make my dinners a lot easier.