Macy's SURPRISED FANS With Passes to Meet Train

@macys

645.6K followers · usually 3.0K views a post

Views

408.4K

Likes

574

Comments

26

Shares

14

SoundTikTok sound · original sound - macys

View velocity

+247.7K views over 6.2d · ~40.2K/day · 6 observations

Promoted product

Macy's

Macy's is a retail store where customers can shop for fashion accessories, clothing, home goods, and more during various sales events.

21 videos2 creators

Why it worked

This video likely performed well because it tapped into fan culture and created an aspirational experience by connecting a popular band with a well-known retailer. The genuine excitement of the fans and the surprise element made it relatable and engaging.

Summary

Macy's surprised fans with backstage passes to meet the band Train. The fans express their love for Macy's and how the band has a special place in their hearts.

Structure

1Macy's surprises fans with passes to meet Train
2Fans express their connection to Train's music
3Fans share their positive experiences with Macy's
4Fans receive backstage passes

Original caption

Celebrating the road that got you here and what’s still ahead. ✨ Macy’s surprised these @Train fans with a backstage meet & greet after the show.

More from @macys

Product placement

Macy's: ACTS - it is the sponsor of the event, it provides the passes, it is where the fans shop. Removing it would change the video. Train: ACTS - they are the band performing, and the fans are meeting them. Removing them would change the video.

On-screen text

Macy's SURPRISED FANS With Passes to Meet Train Drops of Jupiter was kind of like our family road trip song. We're celebrating our recent move to Phoenix. I love Macy's. I shop there all the time. I have a new grandbaby, so I have been definitely in that kids section. Macy's just gave us backstage passes to meet Pat after the show. They've got a special place in our heart. Celebrations start at macy's 100th Parade. 50th Fireworks. One Iconic Year.

Transcript

Drops of Jupiter was kind of like our family road trip song. We're celebrating our recent move to Phoenix. I love Macy's. I shop there all the time. I have a new grandbaby, so I have been definitely in that kids section. Macy's just gave us backstage passes to meet Pat after the show. They've got a special place in our heart.