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@innisfreeusa — 3x breakout selling Innisfree Matcha Powder Wash Facial Cleanser | Overshot

Locked — upgrade to Pro to open.Open on TikTokPro

2.6×Talking HeadOther hookHealth

Hook

whimsymaxxing ✨

@innisfreeusa

121.4K followers · usually 25.1K views a post

Views

61.3K

Likes

289

Comments

36

Shares

9

SoundTikTok sound · Aesthetic vibes

Promoted product

Innisfree Matcha Powder Wash Facial Cleanser

Innisfree Matcha Powder Facial Cleanser gently exfoliates, hydrates with hyaluronic acid, and helps refine skin texture with a powder-to-foam formula.

Why it worked

The video uses a visually appealing aesthetic with colorful gems decorating the product, making it eye-catching. The "coming soon" announcement creates anticipation for a new product launch.

Summary

The video showcases the Innisfree Matcha Powder Wash Facial Cleanser, which is decorated with colorful gems. It demonstrates the powder being dispensed and mixed with water to create a lather. The product is announced to be coming soon exclusively to TikTok Shop.

Structure

1Showcasing the decorated Innisfree Matcha Powder Wash
2Dispensing the powder into a hand
3Mixing the powder with water
4

Original caption

It was never just a trend for us 🍵🌈⭐️💚 Coming 9.1.26, exclusively on TikTok Shop. #newproduct #koreanskincare #cleansingpowder #matchaskincare

More from @innisfreeusa

More breakout videos from this creator.

Announcing the product's release date and platform

Product placement

Innisfree Matcha Powder Wash Facial Cleanser: ACTS - its interface is operated (dispensing powder, mixing with water), it generates a visible result (lather), someone says what it does for them (implied by use). Removing it would change what happens in the video. Innisfree: APPEARS - it is the brand name on the product. Removing it would change what happens in the video.

Call to action

Coming 9.1.26, exclusively on TikTok Shop.

On-screen text

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No need for travel size when your product is already made for travel 💚✈️ @hwani