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POV: It’s 1985 and Impossible Cheeseburger Pie is for dinner

@kalebguynes

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Promoted product

Impossible Cheeseburger Pie

Why it worked

The video taps into nostalgia by recreating a retro recipe, appealing to viewers who appreciate comfort food and simpler times. The clear demonstration of a classic, easy-to-make dish also makes it highly shareable and relatable.

Summary

The video demonstrates how to make an Impossible Cheeseburger Pie, a retro recipe from 1985 that uses Bisquick to create its own crust. The creator shows the process of preparing the ingredients, assembling the pie, baking it, and serving it with sides.

Structure

1Introduction of the retro recipe concept
2Preparation of the meat and onion filling
3Assembly of the pie with cheese and Bisquick mixture
4Baking the pie
5Serving the finished pie with sides

Product placement

Bisquick (acts: baking mix used to make a pie crust, removing it would change the recipe); Southern Living (appears: magazine on display, removing it would not change what happens in the video)

On-screen text

POV: It's 1985 and Impossible Cheeseburger Pie is for dinner

Original caption

POV: It’s 1985 and Impossible Cheeseburger Pie is for dinner. 🥧📺 There’s something about these old weeknight recipes that makes me understand why they stuck around for so long. Impossible Pies became one of those classic Bisquick ideas that made getting supper on the table just a little easier. Instead of making and rolling out a traditional pie crust, you put your filling into the pie plate and poured a simple Bisquick mixture over everything. As it baked, it formed its own crust around the filling. That little bit of kitchen magic is where the “Impossible” name came from. And of course, there were all kinds of versions over the years. Tonight I went with Impossible Cheeseburger Pie. Ground beef, onion, cheddar cheese and that simple Bisquick mixture poured right over the top. Nothing fancy and nothing complicated. Just the kind of hearty family supper that feels right at home in the 1980s. I served mine with seasoned potato wedges and green beans, and I have to say… this one deserves to be remembered. 🤎 Did your family ever make an Impossible Pie? Tell me which one you remember! Subscribers get the recipe first, and it’ll be added to my new website soon. We are getting SO close to launch! 🥹 #VintageCooking #1980sNostalgia #RetroRecipes #ImpossiblePie #CookingThroughTheDecades