HOW TO WEAR COLOR THIS FALL WITH MACY'S

@macys

645.6K followers · usually 3.0K views a post

Views

401.0K

Likes

210

Comments

14

Shares

1

SoundTikTok sound · original sound - macys

Promoted product

Macy's

Macy's is a retail store where customers can shop for fashion accessories, clothing, home goods, and more during various sales events.

21 videos2 creators

Why it worked

The video offers practical and visually appealing styling tips for the fall season, leveraging a popular retailer (Macy's) and demonstrating how to mix patterns and colors in an unexpected yet cohesive way. The creator's enthusiastic delivery and clear demonstration make the advice relatable and actionable.

Summary

This video demonstrates how to incorporate bright colors into fall wardrobes by styling plaid skirts with unexpected sweater colors and leopard print heels, all sourced from Macy's. The creator encourages embracing bold choices for a fun fall look.

Structure

1Introduction to fall color trends with Macy's
2Styling a plaid skirt with a contrasting sweater
3Adding pattern mixing with leopard print heels
4

Original caption

Who says fall has to be all browns and neutrals? 💗🍂 @Tinsley Crisp mixes bold color and classic fall prints with finds from Macy’s.

More from @macys

Product placement

Macy's: ACTS - it is the retailer where the fashion items are sourced, and the video is about how to style them for fall. Removing it would change the context of the video. It is a visible watermark and mentioned in the on-screen text and caption. AVEC LES FILLES: APPEARS - it is a brand name on screen, but it does not act or perform any function in the video. Removing it would not change what happens in the video. GOOD AMERICAN: APPEARS - it is a brand name on screen, but it does not act or perform any function in the video. Removing it would not change what happens in the video. FRANCO SARTO: ACTS - it is a brand name on screen, and the creator is holding up shoes from this brand, implying they are part of the outfit being styled. Removing it would change the outfit styling context. Jeans: ACTS - worn by the creator as part of the outfit. Removing them would change the outfit. Skirt: ACTS - worn by the creator as part of the outfit. Removing it would change the outfit. Sweater: ACTS - worn by the creator as part of the outfit. Removing it would change the outfit. Shoes: ACTS - worn by the creator as part of the outfit. Removing them would change the outfit.

On-screen text

HOW TO WEAR COLOR THIS FALL WITH MACY'S AVEC LES FILLES FRANCO SARTO

Transcript

This fall, the fashion girls are finding new ways to bring bright colors into their fall wardrobe. And that doesn't mean we're ditching our usual earth tones and plaids. We're just finding new ways to carry some of that summer fun into fall. So if you're reaching for your usual plaid this season, try pairing it with something a little unexpected. So instead of a neutral sweater, I'm choosing to do this pink and burgundy one. You still have those really classic fall colors, but the brighter pink completely changes the look. I'm taking the pattern mixing one step further by adding these leopard heels. So if you're more of a summer maximalist girl like me, don't fret. We're still having plenty of fun this fall.