TREND ALERT: GRUNGE IS BACK

@macys

645.6K followers · usually 3.0K views a post

Views

914.9K

Likes

353

Comments

15

Shares

19

SoundTikTok sound · original sound - macys

Promoted product

Macy's

Macy's is a retail store where customers can shop for fashion accessories, clothing, home goods, and more during various sales events.

21 videos2 creators

Why it worked

The video effectively taps into a popular fashion trend (grunge) and provides multiple outfit inspirations, making it visually engaging and relatable for viewers interested in fall fashion. The clear labeling of brands and the explicit mention of Macy's as the shopping destination contribute to its discoverability and potential for driving traffic.

Summary

The video showcases various fall fashion outfits inspired by the grunge trend, featuring items from brands like Dr. Martens, Levi's, and Free People. The creator highlights different combinations of jackets, dresses, skirts, pants, and shoes, all available at Macy's.

Structure

1Introduction of the grunge trend
2Outfit 1: Dress and Dr. Martens
3Outfit 2: Cargo pants and Free People items

Original caption

Plaid, Dr. Martens, and a bf to match. 🖤 Get into the latest grunge styles for fall at Macy’s.

More from @macys

Product placement

JACKET: BAR III - appears, removing it would not change what happens in the video. DRESS: LUCKY BRAND - appears, removing it would not change what happens in the video. SHOES: DR. MARTENS - appears and is worn, removing it would not change what happens in the video. TOP: FREE PEOPLE - appears, removing it would not change what happens in the video. BUTTON-DOWN: FREE PEOPLE - appears, removing it would not change what happens in the video. CARGO PANTS: FREE PEOPLE - appears, removing it would not change what happens in the video. JACKET: MADDEN GIRL - appears, removing it would not change what happens in the video. LONG SLEEVE: LEVI'S - appears, removing it would not change what happens in the video. PLEATED MINI: AVEC LES FILLES - appears, removing it would not change what happens in the video. JACKET: FREE PEOPLE - appears, removing it would not change what happens in the video. VEST: BAR III - appears, removing it would not change what happens in the video. LONG-SLEEVE: LEVI'S - appears, removing it would not change what happens in the video. STUDDED MINI: FREE PEOPLE - appears, removing it would not change what happens in the video. FLANNEL: SUN + STONE - appears, removing it would not change what happens in the video. T-SHIRT: BUFFALO DAVID BITTON - appears, removing it would not change what happens in the video. BAGGY CARGO: LEVI'S - appears, removing it would not change what happens in the video. SHOES: DR. MARTENS - appears and is worn, removing it would not change what happens in the video. MACYS - appears as a watermark and is mentioned in the caption and bio, it is the platform where the items can be purchased, removing it would not change what happens in the video.

Call to action

Shop what’s new and trending at Macy’s.

On-screen text

TREND ALERT: GRUNGE IS BACK JACKET BAR III DRESS LUCKY BRAND SHOES DR. MARTENS TOP FREE PEOPLE BUTTON-DOWN FREE PEOPLE CARGO PANTS FREE PEOPLE JACKET MADDEN GIRL LONG SLEEVE LEVI'S PLEATED MINI AVEC LES FILLES SHOES DR. MARTENS JACKET FREE PEOPLE VEST BAR III LONG-SLEEVE LEVI'S STUDDED MINI FREE PEOPLE SHOES DR. MARTENS FLANNEL SUN + STONE T-SHIRT BUFFALO DAVID BITTON BAGGY CARGO LEVI'S SHOES DR. MARTENS