@well.financial — 59x breakout

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First time buyer 1% deposit ...Yeah ok let me tell you about it.

@well.financial

3.3K followers · usually 2.7K views a post

Views

157.2K

Likes

1.6K

Comments

190

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Why it worked

The video provides high-value, actionable financial information that directly addresses a common pain point (saving for a large deposit) in a clear, easy-to-read format.

Summary

The creator provides an informational breakdown of the criteria required for a 1% mortgage deposit scheme in the UK. The video serves as educational content for first-time homebuyers.

Structure

1Hook introducing the 1% deposit concept
2List of specific eligibility criteria
3Call to action to share with others

Product placement

Well Financial (the creator's business) appears as a watermark and in the handle; it provides the financial advice/service. Removing it would not change the video's content as it is the creator's brand identity. none.

Call to action

Send this to someone who's saving for a deposit

On-screen text

First time buyer 1% deposit ...Yeah ok let me tell you about it. •You need to put down a minimum of £5000 •Maximum loan to value is 99% so if buying at £500k it would only be 1% deposit •Exclusive to first time buyers BUT if a couple only one needs to be a first time buyer •Loan size needs to be between £95,001 & £495,000 •Purchase price between £100,001 & £500,000 •Must be a UK national or have indefinite leave to remain in the UK •Not available for new builds •Available for employed and SELF EMPLOYED 💸 Send this to someone who's saving for a deposit

Original caption

**First-time buyers: you might not need the £25k, £30k or £40k deposit you think you do… 👀** What if you could buy a home up to **£500,000 with a £5,000 deposit?** Yes — **£5,000.** There’s a mortgage option allowing eligible first-time buyers to borrow up to **99% LTV**. But there’s a catch: you need to meet specific criteria. I’ve broken it all down in the carousel 👆 If you’re a first-time buyer saving for a deposit, trying to get onto the property ladder, or convinced you need tens of thousands saved before you can buy your first home — this is worth a look. Save this post and send it to someone who’s trying to buy their first home. 🏡 *This won’t be available to everyone and there are risks involved when using such a small deposit. It’s best to speak to an adviser to check if this is suitable for you and your longer terms goals. Remember you’ll also need to pay for Solictors and others fees. Your home or property may be repossessed if you do not keep up repayments on your mortgage.