Celebs with normal bedtime routines

@bbc

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SoundTikTok sound · original sound - bbc

Promoted product

BBC iPlayer

Watch live BBC TV channels, enjoy TV programmes you missed and view exclusive content on BBC iPlayer.

6 videos2 creators

Why it worked

The video leverages the popularity of the celebrities and the humorous, relatable nature of the content to drive interest in the show, while the clear branding and CTA direct viewers to the streaming platform.

Summary

A short promotional clip featuring various celebrities engaging in humorous, exaggerated bedtime routines to promote the show The Celebrity Traitors on BBC iPlayer.

Structure

1Introduction of the theme
2Montage of celebrities in bed
3Highlight of James Blunt's routine
4Call to action for BBC iPlayer

Product placement

BBC iPlayer: (a) ACTS — it is the destination platform for the show, explicitly promoted via the "Watch on iPlayer" overlay and the BBC branding. Removing this would change the video's purpose as a promotional clip for the service. The Celebrity Traitors: (a) ACTS — it is the show being promoted and demonstrated through clips of the celebrities. Removing this would change the video's purpose.

Original caption

Give whoever comes up with these a raise 😂 #TheCelebrityTraitors #TheTraitors #TheTraitorsUK #ClaudiaWinkleman Host Claudia Winkleman will welcome an eclectic mix of people and personalities ranging from BAFTA and BRIT award winners through to social media stars plus some of the UK’s most cherished actors, comedians, presenters and beyond as the celebrities question who they can and can’t really trust, figure out who deserves to be banished and try to discover which of them is plotting murder under the cover of darkness.