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16 videos
610Talking HeadPOV / Skit hookEducation
Hook
POV my friend and i fantasizing about building something that's kinda like duolingo but for cooking then immediately quitting our jobs to do it
@zestappcooking
182.7K followers · usually 2.3K views a post
Views
1.4M
Likes
227.5K
Comments
530
Shares
2.2K
Promoted product
Zest
Download the Zest app or sign in to the web version
Why it worked
The video leverages a highly relatable 'daydreaming' trope that resonates with aspiring entrepreneurs, making the product feel like a genuine passion project rather than a corporate advertisement.
Summary
A creator shares a humorous POV about the impulsive decision to quit their job to build a cooking app. The video uses the creator's own app, Zest, as the subject of this fantasy.
Structure
- 1Creator shares a relatable fantasy about quitting a job to build a dream app
- 2Creator pauses to reflect on the absurdity of the idea
- 3Creator walks away to signify the start of the journey
- 4The video subtly promotes the Zest app as the realization of this dream
Product placement
The video is a meta-commentary on the creation of the Zest app, which is linked in the creator's bio.
Original caption
don’t worry all actors were fairly compensated in this reenactment #idea #fantasy #career #quitting #cooking
More from @zestappcooking
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