Can you make a special sauce correctly?

@zestappcooking

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674

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SoundTikTok sound · We Will Never Die (feat. Kody Redwing and The Broken Hearts) (Cut 1)

Promoted product

Zest

Download the Zest app or sign in to the web version

16 videos

Why it worked

The content uses humor and a relatable scenario (making a sauce) to engage the audience, with a surprising twist that leads into the product promotion. The comparison to Duolingo for cooking effectively communicates the app's purpose.

Summary

This slideshow presents a humorous guide to making a special burger sauce, highlighting common mistakes and their consequences. It concludes by revealing the app 'Zest' as a cooking guide, comparing it to Duolingo.

Structure

1Introduction to making a special sauce
2Adding sweetness and acidity
3Adding texture
4Correcting bitterness
5

Original caption

when u place an order instead of a number we give u a card with the name of a celebrity on it

More from @zestappcooking

Product placement

The app "Zest" is presented as a cooking guide, with its logo and app store download links shown at the end.

Call to action

Download on the App Store GET IT ON GOOGLE PLAY

On-screen text

Can you make a special sauce correctly? TEST YOUR SKILLS: MILLENNIAL BURGER JOINT EDITION zest Punch up your mayo base with some sweetness and acidity. Mustard Ketchup Hot sauce ketchup! Ketchup is delicious because it's highly sweet and highly acidic. Mustard and hot sauce, while great, will only provide acidity. We want the sauce to be balanced. Oh. That's good. But the sauce needs a bit of texture. Breadcrumbs Chopped garlic Chopped onions onions! Onions will provide a little bit of crunch and some aromatic flavor. Texturally, garlic would too, but pieces of garlic are too intense to bite into, and breadcrumbs would get gloopy. Uh oh, the onions added a little too much bitterness. White sugar Pickle juice Water sugar! Sugar is the best tool for correcting bitterness. Pickle juice is vinegar based, and will mostly add acidity. Water might dilute the bitterness, but it won't get rid of it, and it would weaken your other flavors. Oops, the onions added a little too much bitterness. Congratulations! The sauce will pair perfectly with your burgers anddd you went out of business. The investors are pissed and all your savings are gone. Thank god I have that taco truck thing lined up. It's like Duolingo, but for cooking Download on the App Store GET IT ON GOOGLE PLAY zest