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532Text-HeavyProblem Callout hookEducation
Hook
Cheeses that lactose intolerant people can eat without ~soiling themselves~
@zestappcooking
182.8K followers · usually 2.3K views a post
Views
1.2M
Likes
79.3K
Comments
516
Shares
23.3K
Why it worked
The post provides valuable, practical information about lactose intolerance and cheese, which is a common concern. The use of humor and engaging visuals makes the educational content more accessible and shareable, leading to high engagement and saves.
Summary
This slideshow explains lactose intolerance and lists cheeses that are safe for lactose-intolerant individuals to consume. It concludes by promoting a cooking app called Zest.
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Transcript, structure and on-screen text
6 beats and 32 lines of on-screen text — the parts you need to write your own version.
The hook, the summary, why it worked and what it sells stay open on every video, signed in or not.
Original caption
just in time for those holiday cheese boards
More from @zestappcooking
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