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1.3KSilent UGCStory Open hookEducation
Hook
Me at 16: When I'm 25 I'll cook every meal for myself and create art with food
@zestappcooking
182.8K followers · usually 2.3K views a post
Views
3.0M
Likes
268.9K
Comments
701
Shares
62.2K
Why it worked
The video leverages a highly relatable 'expectation vs. reality' meme format that resonates with young adults struggling with adult responsibilities, making the product feel like a helpful, low-friction solution rather than an ad.
Summary
The creator contrasts their teenage expectations of gourmet cooking with their reality at 25, which involves eating a simple ham-filled tortilla. The video uses humor to highlight the struggle of daily meal preparation, ultimately positioning the Zest app as a solution for easier cooking.
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Transcript, structure and on-screen text
4 beats and 2 lines of on-screen text — the parts you need to write your own version.
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Original caption
not everyday is a win you know, but that’s okay. at least there are solutions now! ib: @asherglean #food #sad #cooking #struggle #strugglemeal #budget
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