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All breakouts
17.8Text-HeavyDirect Question hookEducation
Hook
Can you season this soup correctly?
@zestappcooking
182.8K followers · usually 2.3K views a post
Views
40.5K
Likes
1.5K
Comments
11
Shares
136
Why it worked
The content uses a humorous and engaging approach to a common problem (seasoning food), incorporating pop culture references to capture attention. The interactive quiz format encourages user engagement, and the subtle introduction of the Zest app as a solution provides a clear value proposition.
Summary
This slideshow teaches viewers how to properly season soup by presenting common seasoning mistakes and their solutions. It concludes by revealing the app "Zest" as a digital cooking teacher, encouraging users to download it.
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Transcript, structure and on-screen text
6 beats and 30 lines of on-screen text — the parts you need to write your own version.
The hook, the summary, why it worked and what it sells stay open on every video, signed in or not.
Original caption
i wonder who the soup is for. share with your friends who have no idea how to cook!
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