Can you season this soup correctly?

@zestappcooking

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40.5K

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1.5K

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SoundTikTok sound · Kokiri Forest with Ocarinas

Promoted product

Zest

Download the Zest app or sign in to the web version

16 videos

Why it worked

The content uses a humorous and engaging approach to a common problem (seasoning food), incorporating pop culture references to capture attention. The interactive quiz format encourages user engagement, and the subtle introduction of the Zest app as a solution provides a clear value proposition.

Summary

This slideshow teaches viewers how to properly season soup by presenting common seasoning mistakes and their solutions. It concludes by revealing the app "Zest" as a digital cooking teacher, encouraging users to download it.

Structure

1Introduction to seasoning soup
2Identifying and correcting blandness with salt
3Identifying and correcting flatness with lemon
4Identifying and correcting sourness with sugar

Original caption

i wonder who the soup is for. share with your friends who have no idea how to cook!

More from @zestappcooking

Product placement

The app "Zest" is presented as a digital cooking teacher at the end of the slideshow, with app store download buttons shown.

Call to action

Download on the App Store GET IT ON Google Play

On-screen text

Can you season this soup correctly? TEST YOUR SKILLS zest The soup is bland. What do you reach for first? fresh garlic pepper salt salt! Salt is a flavor enhancer. Even most foods we know and love would taste bland without salt. You've salted perfectly, but the soup still tastes... flat. soy sauce lemon chili powder lemon! Lemons have acidity, which make food taste brighter and interesting. Spicy on its own can't fix a flat dish, and soy sauce would push our salt over the edge! Uh oh. A bit heavy handed are we? The soup is too sour. garlic powder more salt sugar sugar! The right amount of sugar will offset the acidity, without making the soup taste sweet. Nice job chef! The soup is delicious, but it was for Voldemort. So we hope you're happy. Delicious. The perfect fuel for my violent takeover. Learn how to cook for everyone but he who shall not be named (Voldemort, btw). Your digital cooking teacher. Download on the App Store GET IT ON Google Play zest