What's in Season: January

@zestappcooking

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Why it worked

The post provides valuable, timely information about seasonal produce, presented in an easily digestible and visually appealing format. It taps into a common consumer interest in healthy eating and cooking, offering practical advice that viewers can immediately apply to their grocery shopping.

Summary

This post highlights seasonal produce available in January, focusing on citrus fruits like blood oranges and Meyer lemons, as well as root vegetables and winter greens. It aims to inspire viewers for their winter cooking and grocery shopping.

Structure

1Introduction to January's seasonal produce
2Focus on citrus fruits (blood oranges, Meyer lemons, grapefruits)
3Highlighting root vegetables (parsnips, turnips)
4Mentioning winter greens (kale, collards)
5Concluding with a January shopping list upgrade

Product placement

The post promotes seasonal produce for January cooking and grocery shopping, implying that the 'zestappcooking' platform (linked in bio) offers recipes or guidance related to these ingredients.

Original caption

if you need some inspiration for january cooking or how to fill your fridge with the best looking produce, save this post for your next grocery run #cooking #inseason #seasonal #delicious #mealprep

More from @zestappcooking

Call to action

Save this post for your next grocery run, and let the produce aisle surprise you.

On-screen text

What's in Season: January Grocery Store Edition 🛒 January is the undisputed king of citrus season, bringing varieties you won't find in summer. Blood oranges are at their peak, offering a stunning crimson color and a distinct berry-like flavor. Keep an eye out for Meyer lemons, a cross between a lemon and a mandarin with floral, edible skin. We call them polite lemons. Grapefruits are juicier and sweeter right now than at any other time of year. Below ground, root vegetables have been quietly sweetening all winter long. Parsnips taste like carrots met a potato and decided to get nutty. Roast them until caramelized. Turnips are the most underrated root. Try them roasted with honey, or mashed with butter like potatoes. Winter greens like kale and collards are less bitter now because the frost converts their starches into sugar. Your January shopping list just got an upgrade. Save this post for your next grocery run, and let the produce aisle surprise you.