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All breakouts
12.0Text-HeavyOther hookEducation
Hook
Sous chef game
@zestappcooking
182.8K followers · usually 2.3K views a post
Views
27.3K
Likes
1.2K
Comments
5
Shares
60
Why it worked
The slideshow uses an engaging, game-like format with interactive questions and clear explanations, making learning about cooking fun and accessible. The humor in the final slide and the comparison to Duolingo also contribute to its appeal.
Summary
This is a slideshow promoting the Zest app, which is described as a Duolingo-style educational game for cooking. It presents cooking scenarios and quizzes the viewer on ingredient choices, explaining the culinary reasoning behind each correct answer.
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Transcript, structure and on-screen text
6 beats and 28 lines of on-screen text — the parts you need to write your own version.
The hook, the summary, why it worked and what it sells stay open on every video, signed in or not.
Original caption
you better not let him down!! can you secure a sous chef job?
More from @zestappcooking
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