why is no one talking about

@kohisocial

176.2K followers · usually 3.4K views a post

Views

15.8K

Likes

1.5K

Comments

13

Shares

63

Why it worked

The video likely performed well due to its focus on a respected figure in the marketing industry, Joel Andrade, and his innovative approach to brand campaigns. By highlighting transparency and authenticity, it taps into a growing consumer desire for genuine connection with brands, making the content relatable and shareable.

Summary

The video highlights Joel Andrade as a marketing genius behind successful local brand campaigns for Issy, Blanc Nue, and Chuchu Beauty. It emphasizes his ability to create distinct, intentional campaigns that build worlds and redefine industry standards, showcasing his transparency and focus on the entire journey rather than just polished results.

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Original caption

We talk a lot about the brands we love — but not enough about the people actually building them. 👏 Joel Andrade @joelmartinandrade is one of those creative leaders I genuinely look up to. Drop a 🖤 if you’ve been following his work — and let me know who else you think deserves more recognition in this space. #CreativeMarketing #BrandStrategy #BehindTheBrand #MarketingGenius #BrandStorytelling