Hook

If you've ever wondered why most sales people quit in their first year, it's not because they can't sell. It's because they can't survive the mental game. Here's the data: 45% of reps fail within their first year. It's not because they're bad, it's because they don't know what the job actually takes in the day-to-day. Year one in sales is rejection boot camp. You're getting told no 90% of the time. You will have weeks where you make 500 calls and nothing will land, and that's normal, but most new reps think that they're failing. Here in a minute I'll explain the trick that top reps use, but the key is they stop taking it personal, rejection personal, and they start treating it as math. For example, if your conversion rate is 5%, every 20 calls you should get a yes. That means that every no isn't a no, it's one step closer to that yes that you're looking for. Think about it like Navy Seals. Most don't quit in their first 10 weeks, they quit in the first week because they don't know how tough it actually is. Sales is a game. If you survive year one, it actually gets much easier after that. So if you're in your first year and you feel crushed, you're not broken, you're just too early.
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