$1 My stock

@mattshoss

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Selling · SaaS › Other SaaS

Blossomseen in 8 videos →mattshoss.com ↗

Why it worked

The video leverages a common aspiration (financial success at a young age) and provides concrete, actionable information (specific ETFs) in a visually engaging format. The creator's personal success story, combined with the offer of free access to their portfolio, creates strong social proof and encourages viewers to explore the linked platform.

Summary

The creator showcases their $152,000 stock portfolio at age 22, highlighting their top three ETF holdings: ZSP (S&P 500), ZQQ (Nasdaq 100), and VBR (Small-Cap Value). They offer viewers a free look at their entire portfolio via a link in their bio.

Structure

1Introduction of portfolio value and age
2Highlighting top 3 holdings
3Detailing the first ETF (ZSP)
4Detailing the second ETF (ZQQ)
5Detailing the third ETF (VBR)
6

Original caption

My $150k stock portfolio at 22 years old: My stock portfolio is currently at $150,000 - with $40,000 being gains over the last 4 years. You can see my entire stock portfolio on Blossom in my bio! I currently invest across my TFSA, FHSA, RRSP, and non registered accounts. I rarely invest in individual stocks, with 90% of my portfolio being in ETFs. Do you own any of these ETFs?

More from @mattshoss

Their other posts in the index, biggest breakout first.

Call to action to view the full portfolio

Product placement

The creator mentions and shows screenshots of three ETFs: ZSP (BMO S&P 500 ETF), ZQQ (BMO Nasdaq 100 ETF), and VBR (Vanguard Small-Cap Value Index Fund ETF). They also mention their entire portfolio is visible on 'Blossom' via a link in their bio.

Call to action

Click the link in my bio to see my entire portfolio for free.

On-screen text

$1 My stock $152,000 just crossed $152,000 3 BIGGEST HOLDINGS #1 #1 ZSP #1 ZSP #1 #2 #2 ZQQ #2 #2 #3 #3 VBR #3 #3

Transcript

My stock portfolio just crossed $152,000 at 22 years old and these are my three biggest holdings. Stock number one is an ETF called ZSP. This is BMO's S&P 500 ETF, which means by owning one share of this ETF, you get fractions of the 500 largest companies in the United States. Stock number two is another BMO ETF called ZQQ, and this is BMO's Nasdaq 100 ETF. By owning one share of this ETF, you get fractions of the 100 largest growth companies in the United States. Stock number three is another ETF called VBR, and this is Vanguard's Small-Cap Value Index Fund ETF. If you want to see my entire portfolio just like this for free, just click the link in my bio.