Hook

So how much money on our printers? About $0. $0? $0. HP loses money on every unit of printer sold. We're in the negatives. Per unit. Actually, we're in the negatives. That's great. Let's sell them everywhere. Let's put them here and there. Wait, wait, wait. You're okay with us losing money on the printers? We're a business. How are we supposed to make money then? Trust me. Watch. A few weeks later. Hello, I'd like to buy one printer please. Your total's $50.39. Great. Thank you. Well genius, now what? How are we going to make our money then? Just watch. Oh, I almost forgot to get some ink. How much is it? $60. $60? That's more than the printer. Why can't I just get that one? That one's like $20. Unfortunately, only HP ink can be used for our HP printers. Sorry. You know what? Fine. Just give me three more. Because I run through ink like crazy. So selling our printers at a loss? Yeah, it's all a strategy. We lose money on the front end, but we make everything 20x over with our ink and toner cartridges. It's the same business model that razor blade companies like Gillette uses. They sell razors at a relatively low price and then they make all their profits on the replacement razor blades that the customers frequently have to buy. Just like our printer and ink. That's kind of genius. I know, I know. I learned about hitting the follow button. So how much money on our printers? About $0. $0? $0.
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