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Hook
People are finally standing up to Disney & ESPN
@evhandd
250.1K followers · usually 5.5K views a post
Views
496.5K
Likes
41.9K
Comments
1.1K
Shares
1.5K
Why it worked
The video leverages a high-interest, polarizing news topic to build authority, then seamlessly pivots to a call-to-action that positions the creator as an expert in brand strategy.
Summary
The creator discusses the ongoing carriage dispute between Disney/ESPN and YouTube TV, arguing that ESPN is losing public trust due to poor business decisions and out-of-touch content. He uses this analysis as a hook to encourage viewers to follow his account to learn more about how major brands are built and broken.
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Transcript, structure and on-screen text
6 beats, a 414-word transcript and 31 lines of on-screen text — the parts you need to write your own version.
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Original caption
For the first time in history, the fans are finally taking a stance against ESPN & Disney while they continue their carriage dispute with YouTube TV. And honestly… it’s long overdue
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