ESPN just keeps making the wrong decisions.

@evhandd

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Why it worked

The video leverages a high-interest, controversial news story involving a major brand (ESPN) and connects it to a bizarre, hypocritical action by its talent, creating strong audience engagement through outrage and irony.

Summary

The creator critiques ESPN's decision to have its personalities promote a Solitaire app that is currently facing a massive lawsuit for allegedly rigging games. He highlights the irony of this promotion occurring amidst ESPN's ongoing carriage dispute with YouTube TV.

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Original caption

ESPN incapable of making the right decisions right now. During this ongoing dispute between ESPN / Disney and YouTube TV… Stephen A Smith drops an ad for a solitaire app that is currently in a $630 million dollar lawsuit for ALLEGEDLY rigging the game 😂