How to win over a prospect who's SMARTER than you...

@davidchoi.biz

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Why it worked

The video uses humor and a relatable scenario (negotiating with someone perceived as smarter) to engage the audience. The playful banter and unexpected analogies make the content entertaining and shareable, driving organic reach without a direct sales pitch.

Summary

The video features a man discussing how to negotiate with a prospect who is smarter than him, using humor and analogies related to real estate and dating. He explores different price points and the reasoning behind them, ultimately concluding that he will try to figure something out and follow up.

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Transcript, structure and on-screen text

5 beats, a 270-word transcript and 78 lines of on-screen text — the parts you need to write your own version.

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Original caption

Real estate investing is unique in that many of the people you end up cold-calling are… also real estate professionals 😂 This can be overwhelming and intimidating when you’re new to the game… But examine that. If you know what you’re talking about, you have nothing to be afraid of. So if you’re afraid, that means it’s time to learn more! Everything I know is from people smarter and more seasoned than me. So when I meet someone else with decades of experience, I check my ego at the door and make sure I come prepared 🤓 And every time, I’m a little bit better for it 🙏 . . . . . . #salesadvice #coldcalling #realestateinvesting #coldcalltips #salestips