mornings

@contourcube

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Contour Cubeseen in 15 videos →contourcube.com ↗

Why it worked

The video effectively highlights a common pain point (messy ice facials) and presents a clear, innovative solution with multiple product variations. The visual demonstrations and the relatable "why are you still icing the hard way?" question likely resonated with viewers seeking a more convenient and effective skincare routine.

Summary

The video introduces Contour Cube, a reusable frozen skincare tool designed to depuff and refresh the face without the mess of traditional ice cubes. It showcases different versions of the product, including the Gua Cube for sculpting and a mini version for under-eyes, along with an ice facial towel to catch drips.

Structure

1Problem: Messy ice cube facials
2Solution: Contour Cube introduced
3Features: Reusable, easy to use, customizable with serums
4Variations: Gua Cube for sculpting, Mini for targeted areas
5Accessory: Ice Facial Towel to catch drips

Original caption

Mornings don’t have to feel so hard ❄️ No messy ice cubes slipping through your fingers. No bowls of ice water. No overcomplicated routine before you’ve even had your coffee. That’s exactly why we created Contour Cube. Just fill, freeze, and glide. A quick ice facial to help depuff sleepy eyes, refresh your skin, tighten the look of pores and give you that “I’m awake now” feeling in under a minute. Thousands of you have made this part of your morning routine already… and honestly, once it’s waiting for you in the freezer, there’s no going back 🤍 Your easiest wake-up call, ready whenever you are. #contourcube #icefacial #depuffing #morningroutine #skintok

More from @contourcube

Their other posts in the index, biggest breakout first.

6

Call to action: Questioning traditional icing methods

Product placement

Contour Cube: ACTS - it is a reusable frozen skin care tool designed to fit the contours of the face for refreshing skin and depuffing. It is shown being filled, frozen, and used on the face. Removing it would change what happens in the video. Gua Cube: ACTS - it is a reusable frozen skin care tool designed for more sculpting, shown being used on the jawline and cheeks. Removing it would change what happens in the video. Contour Cube Mini: ACTS - it is a smaller version of the Contour Cube, perfect for under eyes and a quick depuff. Removing it would change what happens in the video. Ice Facial Towel: ACTS - it is a towel designed to prevent water from running down the arm while using an ice facial tool. Removing it would change what happens in the video.

On-screen text

mornings like this? to depuff second an ice cube, and It drips everywhere before you've even started. a better way This is contour cube a reusable frozen skin care tool fit the contours so you can refresh your skin without It's easy to fill, freeze, and reuse again and again. and we've made it even better. You could add freezable serums inside like aloe niacinamide, or rose hyaluronic. What if you want something more sculpting? Gua Cube helps: glide along your jawline for a more lifted, sculpted feel. And what if you wanted something smaller? The mini is perfect for under eyes, and a quick depuff. So we created the ice facial towel because the last thing is water running down your arm too. Now my question for you is... Why are you still icing the HARD WAY?

Transcript

Mornings don’t have to feel so hard. Why do mornings have to be like this? You want to depuff your face, but the second you pick up an ice cube, it drips everywhere and freezes your fingers off before you've even started. We created a better way. This is Contour Cube, a reusable frozen skin care tool designed to fit the contours of your face so you can refresh your skin without the mess. It's easy to fill, freeze, and reuse again and again. And we've made it even better. You could add freezable serums inside like aloe niacinamide, or rose hyaluronic. What if you want something more sculpting? Gua Cube helps: glide along your jawline and cheeks for a more lifted, sculpted feel. And what if you wanted something smaller? The mini is perfect for under eyes, and a quick morning depuff. So we created the ice facial towel because the last thing you need is water running down your arm too. Now my question for you is... Why are you still icing the hard way?