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260Talking HeadDirect Question hookEntertainment
Hook
What is this new it-girl accessory???
@adambarrera
1.4M followers · usually 30.8K views a post
Views
9.1M
Likes
3.1K
Comments
33
Shares
141
Why it worked
The video leverages a 'mystery' hook about a viral trend to introduce a branded product, making the advertisement feel like a pop-culture update.
Summary
The creator explains the viral trend of the 'CharcuteRING' worn by influencers and demonstrates how it functions as a wearable charcuterie board for Snackables by Lunchables. He encourages viewers to purchase the ring to celebrate National BFF Day.
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Transcript, structure and on-screen text
5 beats, a 143-word transcript and 7 lines of on-screen text — the parts you need to write your own version.
The hook, the summary, why it worked and what it sells stay open on every video, signed in or not.
Original caption
The CharcuteRING is about to be the accessory of the summer 😍 Head to the link in my bio and get yours for National BFF Day on 6/8! It’s perfect for your new Snackables by Lunchables too 😉 #LunchablesPartner @Lunchables @Mayci Neeley @Mikayla Matthews
More from @adambarrera
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