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36.3Silent UGCResult / Flex hookEntertainment
Hook
this is the biggest crowd I've ever had in the US - Zara
@adambarrera
1.4M followers · usually 19.2K views a post
Views
527.8K
Likes
66.6K
Comments
277
Shares
1.2K
View velocity
+32.9K views over 27.7d · ~1.2K/day · 8 observations
Promoted product
T-Mobile Club Magenta
Why it worked
The video leverages the high-energy atmosphere of a major music festival and a popular artist's emotional milestone to create a compelling, authentic moment that naturally features the brand's premium viewing experience.
Summary
A concert attendee records a performance by Zara Larsson at Lollapalooza from the T-Mobile Club Magenta viewing area. The video highlights the size of the crowd and the artist's reaction to the audience.
Structure
- 1Wide shot of the concert stage and crowd
- 2Close-up of the artist on the large screen
- 3Panning shot showing the branded viewing area
- 4Clips of the artist performing and interacting with the crowd
Product placement
The video is filmed from the T-Mobile Club Magenta, a branded VIP viewing area at Lollapalooza, and explicitly tags the brand in the caption.
Original caption
HER CROWD IS HUGEEE!!! Enjoying her set from @T-Mobile Club Magenta 🩷 #zaralarsson #lollapalooza
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