Sam Smith Just Did Something They Haven't Done in a Decade

@adambarrera

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SoundTikTok sound · My Guy

Promoted product

My Guy

Why it worked

The video effectively leverages a popular artist's new release to discuss their artistic evolution, creating intrigue by contrasting their past work with their latest single. This narrative approach, combined with visual elements from Sam Smith's career, likely resonated with fans and music enthusiasts.

Summary

The video discusses Sam Smith's musical evolution, highlighting the contrast between their past ballad "Too Good at Goodbyes" and their new single "My Guy." It notes that "My Guy" marks Sam Smith's first ballad lead single since 2017 and explores the artist's return to emotional storytelling.

Structure

1Introduction to Sam Smith's new era
2Comparison to past ballad "Too Good at Goodbyes"
3Shift to more experimental and pop-sounding music
4Introduction of the new single "My Guy"
5

Original caption

Sam Smith seems to be going back to ballads with this new era. I’m loving “My Guy”!! #samsmith #myguy #newmusic

More from @adambarrera

Product placement

Sam Smith: ACTS - is a musician whose songs are featured in the video. Removing them would change the video's content. The Thrill of It All: APPEARS - album title shown on screen. Removing it would not change the video's content. Too Good at Goodbyes: ACTS - song title mentioned as an example of Sam Smith's previous work. Removing it would change the video's context. My Guy: ACTS - song title mentioned as the new single. Removing it would change the video's focus. Christian Cowan: APPEARS - named as Sam Smith's partner. Removing him would not change the video's content.

On-screen text

Sam Smith Just Did Something They Haven't Done in a Decade Sam Smith just did something Sam Smith just did something that they haven't done in nearly a decade SAM SMITH THE THRILL OF IT ALL so back in 2017 Sam Smith released the heartbreaking ballad Too Good at Goodbyes which was the lead single from the album The Thrill of it All I wait till I'm too good at goodbyes after this Sam started to launch their eras with something way more pop sounding like the singles got way more experimental and bigger and eventually led to songs like unholy and this is why their new single My Guy caught me off guard I wait till I'm too good at goodbyes Oh you want that is mine and this is why their new single My Guy caught me off guard Sam's first ballad lead single since 2017 first time since 2017 that Sam has chosen to start an era with a ballad but instead of singing about losing someone like they did in Too Good at Goodbyes they're singing about finding someone their long term partner Christian Cowan with my guy I feel like Sam is really reconnecting with that emotional storytelling that made so many people fall in love with their music in the first place I just can't believe that this is the same artist who gave us unholy like going from one of the most theatrical provocative pop songs to this heartfelt emotional ballad just goes to show the range that Sam Smith has as an artist and I'm really excited to hear the direction of the full album that's coming in August

Transcript

Sam Smith just did something that they haven't done in nearly a decade so back in 2017 Sam Smith released the heartbreaking ballad Too Good at Goodbyes which was the lead single from the album The Thrill of it All I wait till I'm too good at goodbyes after this Sam started to launch their eras with something way more pop sounding like the singles got way more experimental and bigger and eventually led to songs like unholy and this is why their new single My Guy caught me off guard I wait till I'm too good at goodbyes Oh you want that is mine and this is why their new single My Guy caught me off guard Sam's first ballad lead single since 2017 first time since 2017 that Sam has chosen to start an era with a ballad but instead of singing about losing someone like they did in Too Good at Goodbyes they're singing about finding someone their long term partner Christian Cowan with my guy I feel like Sam is really reconnecting with that emotional storytelling that made so many people fall in love with their music in the first place I just can't believe that this is the same artist who gave us unholy like going from one of the most theatrical provocative pop songs to this heartfelt emotional ballad just goes to show the range that Sam Smith has as an artist and I'm really excited to hear the direction of the full album that's coming in August