Loading video…
All breakouts
5.6Talking HeadDirect Question hookLifestyle
Hook
I'm in a dilemma.
@contourcube
481.1K followers · usually 5.5K views a post
Views
29.3K
Likes
1.3K
Comments
173
Shares
4
Why it worked
The creator effectively leverages community engagement by involving the audience in the product development process, making them feel invested. This creates a sense of co-creation and encourages participation in the final decision, driving comments and interaction.
Summary
The creator is questioning whether to launch a new product called 'Slim Cube,' which is a thinner version of their existing facial icing tool designed for smaller areas of the face. They are asking their audience for honest opinions on whether it's different enough to warrant a launch, given they already have other similar products.
Structure
- 1Introducing the dilemma about launching a new product.
- 2Highlighting audience involvement in the product's design and naming.
- 3Explaining the 'Slim Cube' concept and its features.
- 4Comparing it to existing products and questioning its necessity.
- 5Asking for audience feedback on whether to launch.
Product placement
Original caption
💭 Is Slim Cube different enough to deserve a spot in the Contour Cube family? Comment YES if you’d use it, or NO if you think we should keep focusing on what we already have. I genuinely can’t decide on this one… 🤍 Over the last few months, you’ve helped shape every part of this product. From the colourways, to the shape, to the name… it’s been such a fun process creating it together. Slim Cube is designed for precision facial icing. It’s slimmer than our Mini and made for smaller areas like the under-eyes, around the lips and other delicate parts of the face where you want more control during your ice facial. The thing is… we already have the Original Contour Cube, Mini and Gua Cube. I never want to launch a product just because we can. Every product needs to earn its place in your skincare routine and genuinely solve a problem. So I’m putting the decision back in your hands. 🤍 #facialicing #cryotherapy #skincareroutine #beautyinnovation #contourcube
More from @contourcube
Their other posts in the index, biggest breakout first.
