You guys, I really want

The video taps into the common aspiration of small brands wanting to be stocked in major retailers, creating a relatable narrative of ambition and the 'underdog' journey. The 'cold pitch' element adds an element of risk and suspense, making viewers invested in the outcome.

The creator is making a pitch deck to get their product, Poom, into Olive Young. They are sending the pitch deck cold and asking for good luck.