Why it worked
The video taps into the common aspiration of small brands wanting to be stocked in major retailers, creating a relatable narrative of ambition and the 'underdog' journey. The 'cold pitch' element adds an element of risk and suspense, making viewers invested in the outcome.
Summary
The creator is making a pitch deck to get their product, Poom, into Olive Young. They are sending the pitch deck cold and asking for good luck.
Structure
- 1Expressing desire for Poom to be in Olive Young
- 2Announcing the creation of a pitch deck
- 3Sending the pitch deck cold
- 4Asking for good luck
Product placement
Poom (brand name, ACTS - it is the product being pitched to Olive Young, removing it would change the video's purpose)
Olive Young (brand name, ACTS - it is the target retailer being pitched to, removing it would change the video's purpose)
On-screen text
Poom
X
OLIVE
YOUNG
You guys, I really want
Poom in Olive Young. So
I'm making a pitch deck
and sending it COLD. Wish
me luck everyone 😭